Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results. Read the full article at MarketingProfs
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits. Read the full article at MarketingProfs
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. Read the full article at MarketingProfs
